When you think of effective web marketing, you most likely think about search engine optimization. After all, with 93% of all online experiences beginning with a search engine, it is nothing less than crucial that your business be found in search engine results. However, if you think the only type of content in need of SEO is text-based content, you’re sorely mistaken. Using video for SEO can be just as important.
Consider, according to statistics from Youtube, more than 6 billion hours of video are watched on Youtube every month. Further, more than a billion different people log on to the platform on a daily basis. In other words, if you place a renewed emphasis on video promotion by taking video SEO optimization seriously, you open your company up to a huge audience of potential customers.
Three Simple Tips for Video SEO Optimization
- First Things First: Killer Content is Crucial
- As Ever, a Great Title is Essential
- Provide a Transcript and Subtitles
As Search Engine Watch writes, there is one universal rule for all types of content, whether you’re talking blog posts or video: your content needs to be great. Do your videos offer a service, or educate your customers? Do they entertain people enough to keep their attention? Great content is the first step to effective video SEO optimization.
After you’ve created a great video, your next step is writing a great title and description for it on the hosting service. Think of your title as the gatekeeper to your content. If nobody sees something attractive or interesting enough to make them want to click through to your video, you’re going to have a really hard time generating any interest.
For Inc., one of the best things you can do to improve your video SEO is associate each of your videos with a transcript and set of subtitles. The transcript will give Google and other search engines more content that they can use to catalog and rank your site. Subtitles open your content up to foreign language speakers and people who read better in your language than they hear. This step is a bit of extra work, but it will pay off.