Most consumers are intensely visual. The appearance of a website and ability to view products with a zoom tool for closer inspection and from a variety of different angles (front, back, side, full body view, etc.,) is important to effectively selling a product. If buying online, consumers want to know exactly what they’re getting and so merchants have developed ways to showcase their products as effectively as possible. Photography editing services, photo retouching services, and photo enhancement services have become more in demand than ever before. Creating effects like using an invisible mannequin to display products and how they appear can improve product photography, which can, in turn, improve sales of the product. There are plenty of photographers out there for hire, with specialized skills that can benefit you and your business.
What Should I Know About the Photography Profession?
There are over 41 million photographers who work in the United States and make around $18 an hour — on average. The top 10% of photographers make over $65,000 a year, while the bottom 10% make under $18,000 a year. Given the growth of online advertising and business conducted online, it’s no surprise that photography is a growing employment market. It’s not growing too rapidly — just around 3% growth from 2014 to 2024 — but that’s still good news for photographers!
We perhaps think of photographers mostly as hobbyists, or photographers who do weddings, family portraits, or event photographers. However, they’re a crucial part of the online advertising industry and almost every sector — from real estate to publishing to manufacturing industries. Every image we see had a photographer behind it. Online advertising itself, brings in almost $150 billion every year. HDR imaging is used primarily for business, marketing, and advertising.
Why Should I Hire a Professional Photographer or Engage Photograph Editing and Retouching Services?
People can tell the difference between a photo shot by an amateur and one shot by a professional. Professionally shot photos are superior in quality, color, lighting, and scope. If you want your products or staff highlighted in the best possible way, you want to get pictures done professionally. For example, if you’re a restaurant trying to highlight your specialties, you want a photographer who specializes in food photography to set the mood and perhaps even tell a story that reflects the restaurant.
Photograph editing and retouching can help the photo appeal even more to consumers. Using an invisible mannequin for clothes, for example, can help consumers envision the garment on themselves, rather than being distracted by a live model. An invisible mannequin creates the effect of a garment floating in air, allowing for good 3D shots, and you can customize backgrounds that won’t clash or be distracting, unlike with a live model. A photo editing service can help create an invisible mannequin using Photoshop skills, thereby improving your product’s appearance.
A real estate company, for example, wants to present a home in the best light. By engaging photo retouching services, they can reduce any glare or harsh light in the photos, enhance color slightly, and make the home seem more inviting to potential buyers browsing online.
How Do I Find a High Quality Photo Editing Service?
There are so many self-taught Photoshoppers out there now, that you want to be sure you’re getting your services from a respectable and well accredited business. If you hired a professional photographer, try asking him or her for any recommendations — they’re tightly tied into the community, and may be able to refer someone to you. Alternatively, they may be able to provide that service themselves. Many photographers have also honed their editing and retouching abilities to enhance their marketability.
There are also plenty of websites you can visit who offer services, complete with testimonials and reviews, examples of their work, and success rates. If you do your research carefully, you should be able to find a reputable professional photo retouching service without a problem.
Present your products in the best light possible with a professional photographer and editing and retouching service. The difference will be noticeable and you should see sales improve!